WORX.OF.I / INTRO

Shaping complexity into clarity.

Designing Meaningful Digital Experiences.

I'm Pantea Shahi — a UX expert focused on creating meaningful, beautiful products through user research, solid design principles, and UX strategy.

Explore selected work Explore my CV

WORX.OF.I / STARTUPS

Built From Zero

Ventures I’ve co-founded and shaped from early ideas into products, services and real-world concepts.

Cosmic Noon

Cowork & Play Framework _ Founder

Mupixa UG

Usability Testing Platform _ Co-Founder

WORX.OF.I / SELECTED WORK

Selected Work

A selection of research-led products, systems, and experiences created with teams working at the edge of robotics.

Usability Testings

Research / Expert Reviews

UX Workshops

Facilitation / Strategy

App Design & Guidelines

Digital Product / Robotics

Franka World IoT SaaS Platform

SaaS / Product Experience

Robotic Programming Platform

Interaction Design / Robotics

WORX.OF.I / CASE STUDIES

B2B | B2b2C SaaS Platforms

Independent case studies exploring how I approach complex product and UX challenges, from framing the problem to shaping a design direction.

MedFlow

HEALTHTECH / PRODUCT DESIGN / UX

A hospital platform concept designed to help doctors manage patients, track vital signs and medications, and configure treatment information within one clinical workflow.

Vehicle Rental Platform

MOBILITY / PRODUCT DESIGN / UX

A rental platform concept designed to help employees quickly understand customer needs, find the right vehicle and complete bookings through a fast, intuitive workflow.

Personal Safety Platform

SAFETY / PRODUCT DESIGN / UX

A personal safety app concept that lets people quickly alert trusted contacts or local emergency services when they feel unsafe in public.

WORX.OF.I / VISUAL PLAYGROUND

Visual Playground

An archive of visual experiments across identity, illustration, lettering and fashion.

Froms & Visual Identity

An archive of visual experiments across identity, illustration, lettering and fashion.