WORX.OF.I / PROJECT 01
Froms & Visual Identity
An archive of visual experiments across identity, illustration, lettering and fashion.
01 / DOODLE ART
Drawing as an open and accessible practice.
One of the aspects I enjoy most about doodle art is its accessibility. Anyone can pick up a pen and start creating, regardless of their artistic skill level. Each doodle tells a story or reflects a moment in time, allowing viewers to connect with the art on a personal level.
Doodle art is also a reminder of the beauty in imperfection. Its organic nature creates unexpected patterns and forms, celebrating the journey of creation rather than focusing solely on the final result.
02 / CORPORATE IDENTITY
A modular visual language for Magnolia International.
In designing the corporate identity for Magnolia International Advertising Agency, I focused on creating a cohesive visual language that could adapt to various events while maintaining brand consistency.
The identity is built around a singular shape that works as a modular element, transforming to fit the context of each event while making the system relevant, engaging, and recognisable.
03 / TYPOGRAPHY & TEXTURE DESIGN
Traditional Persian letters meet contemporary fashion.
My passion for typography and the fashion industry inspired this project, which also served as the main topic for my bachelor thesis. Fashion collections that incorporate Persian letters stand out through their uniqueness.
By blending traditional Persian typography with modern silhouettes, designers can appeal to diverse audiences while honouring the cultural significance of these characters.
